YORK - The York Revolution will have a new look in 2012.
The two-time defending Atlantic League champions showed off their new logos and new uniforms on Thursday at Sovereign Bank Stadium.
Gone is the “Y eagle” mark and the profile eagle head. It's been replaced by a new eagle; with a salute to the manufacturing industry in York County. The club's new color scheme incorporates navy blue and gold.
The team says the new marks clear up any doubt that York maintains a proud manufacturing heritage to this day. The logo also includes a gear, screws and exhaust pipe .
“Our previous logo did not reflect the essence of York as a special and unique manufacturing town,” said Revolution President & General Manager Eric Menzer in a statement. "This new one embraces that. We’ve also taken our eagle, which is still the focal point of our identity, and brought him to life.
"Finally, the new logo conveys a brighter and more personal look, the new logo better conveys what minor league baseball is all about."
The team has also unveiled new uniforms with the updated color scheme.
The classic Revolution cursive script will continue to adorn the front of the primary home white jerseys in Navy blue, with a gold outline and Navy and gold trim. The “York” script will also continue on the road grey jerseys as it has in past seasons with the updated colors. The team will wear a navy blue alternate jersey with gold sleeves at home and on the road, which will feature the “wordmark” logo across the front.
The Revolutuon used Brandiose, formerly Plan B Branding, to create its new image. Brandiose has developed some of the top logos in all of minor league baseball, including the Lehigh Valley IronPigs and Richmond Flying Squirrels.
The previous “flying eagle” primary logo has also been retired by the organization, as well.
Some information used in this story was provided by the York Revolution.
