TEMPE, Ariz. - The Arizona Cardinals have fired coach Ken Whisenhunt and six assistant coaches -- including wide receivers coach Frank Reich, a graduate of Cedar Crest -- after six seasons that included the long-suffering franchise's only Super Bowl appearance.
The team also ousted general manager Rod Graves, who had been with the franchise for 16 years. He'd been general manager since 2007.
The housecleaning by Cardinals President Michael Bidwill, son of team owner Bill Bidwill, followed a season that saw the team start 4-0 but lose 11 of its last 12 to finish 5-11.
The Cardinals also fired assistant head coach/offensive line Russ Grimm, offensive coordinator Mike Miller, offensive quality control coach Chad Grimm, quarterbacks coach John McNulty, and running backs coach Tommie Robinson.
Reich, who was a long-time NFL quarterback, also played in the Big 33 Classic after graduating from Cedar Crest High School in Lebanon County.
He was an assistant in Arizona for one season.
Reich has five years of experience as an NFL assistant coach after spending the previous four seasons with the Indianapolis Colts. He served as the Colts wide receivers coach in 2011 after working with the team's quarterbacks in 2009-10 and as an offensive staff assistant in 2008.
He was a coaching intern with Indianapolis from 2006-07.
The 50-year-old Whisenhunt had more wins than any other coach in Cardinals history, going 45-51, 4-2 in the playoffs. He had a year worth about $5.5 million left on his contract.
Of the team's three winning seasons the past 28 years, two came with Whisenhunt as coach.
Information from The Associated Press was used in this report.