NFL rules require CBS 21 to air Ravens on Jan. 1, not Steelers' game

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Updated: 1/01/2012 10:07 am
CBS 21 regrets to inform fans of the Pittsburgh Steelers that Sunday's game at 4:15 p.m. against Cleveland will not be shown in the Harrisburg-Lancaster-Lebanon-York television market.

Per NFL rules, our station must carry the Baltimore Ravens' game at Cincinnati at 4:15, instead.

This television market is designated a Ravens "secondary market" due to our proximity to Baltimore by the National Football League. A secondary market is defined as any market which is 75 miles from an NFL team. Obviously, York County falls within that 75 mile radius.

Again, in a secondary market, a TV station must show that club's road games.

If Baltimore was playing at home (and not on the road), CBS 21 could have and would have chosen to air the Steelers' game; a decision-making process which is allowed by the NFL.

The NFL figures fans of the Ravens living within a secondary market can attend the game in-person; that's why CBS 21 has some leeway when Baltimore has a home game.  
We can choose to air a Steelers' game and we always do. 

Again, there is no choice this coming Sunday. 

Here's some other questions we typically receive during a situation like this one (addressed in one of my previous blogs):

Question: Why doesn't CBS 21 try and do something about this?

Answer: Representatives from CBS 21 have spoken with the NFL and CBS in the past. I've also been told a local Steelers fan club once presented the league with a petition with 20,000-40,000 signatures.

Obviously, the league is standing by its broadcast rules.

Question: Why can't CBS 21 air the Steelers on CBS 21 and the Ravens on another channel, like CW 15 or My21.2?

Answer: The National Football League has a $1 billion deal with Direct TV, according to The Wall Street Journal.  That's billion...with a "b." Direct TV pays the NFL $1 billion a year for the exclusive right to sell the Sunday Ticket package, which allows customers to see every NFL game on Sundays, as opposed to simply the games shown on local broadcast channels.

Allowing local stations like CBS 21 to air a Steelers game on one channel and a Ravens game on our other channels would obviously ruin that deal.

Have you ever heard of anyone jeopardizing a $1 billion/year contract? Me neither.

CBS 21 is happy it can accommodate fans of the Baltimore Ravens. We also understand the frustration of Steelers fans in instances like this one.




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The views expressed here do not necessarily represent those of WHP CBS 21 [Harrisburg]

pauly J - 1/3/2012 5:44 PM
0 Votes
Lol just keep going, you sound stupider and stupider each time you write, its quite amusing, if you go over every playoff game and figure out where refs grew up i am sure you could concoct many more conspiracy theories, in 2006 i will grant you had bad calls, but you are grasping for straws on the 2009 superbowl, talking about grammar also makes you sound stupid and that you can't make any legitimate arguments cuz apparently your just not smart enough. I also heard the niners may have took steroids, i guess we should just take their championships away too. Go get a life and realize your team can't win in the playoffs until they get consistent play a the QB position. Flacco will never get you over the hump, especially multiple times, but ben can cuz he makes flacco look like a high school QB. Lets say in your crazy mind we have 2 legitimate lombardi trophies, we still got ya beat. Even when you guys were the browns, we still kicked your ass. Get over yourself moron!

JasonBristol - 12/31/2011 1:04 PM
0 Votes
Steelerinbred: my apologies for not replying to this sooner. You are correct: the Steelers game was not on our original broadcast schedule (both the Steelers and Ravens were flexed to 4:15). You are also correct, I imagine, in the NFL's reasoning for the need of secondary markets. However, we have held a consistent approach at CBS 21 when it comes to this Steelers-Ravens situation. We feel it's necessary to alert fans of the Steelers when the NFL's secondary market rule is in effect (like this Sunday). We still find that many, many, many Steelers fans simply expect to find their team on TV on Sundays; for good reasons, by the way. It's a very, very difficult situation for everyone involved: Steelers fans; Ravens fans (who aren't able to see many of Baltimore's home game on our air ); and the folks at our station.

steelerinbred - 12/30/2011 4:46 PM
0 Votes
Stereotyping is one word, not two. Perhaps if you were busy studying basic 4th grade grammar instead of mating with your relatives and watching Steeler games, you would know this. Both the referees of the 2006 and 2009 Super Bowls (Bill Leavy and Terry McAuley) admitted large mistakes in officiating that aided the Steelers in their tainted Super Bowl wins. I'm sure your inbred Steeler DNA doesn't allow you to comprehend things like most others, but you'd have a hard time convincing anyone outside of Yinzerburgh that it was a coincidence. Thanks to the self-admitted cheating of their 1970s era "Steroid Steeler" teams and the blown calls in their two most recent "championships", the Steelers are still searching for their first legitimately-won Super Bowl. Everyone in the rest of the football word recognizes this, but Steeler fans are too busy banging their relatives, getting drunk all the time, and burning down their trailers to notice that no reputable football source gives them legitimate credit for any of their Super Bowl wins.

pauly J - 12/28/2011 6:46 PM
0 Votes
Stereo typing fans and making up conspiracy theories, are you sure your not an inbred?

steelerinbred - 12/28/2011 2:01 PM
0 Votes
I find it amusing the obvious efforts you are making to placate the Steeler inbreds that infest Central PA. It's comical that you really need to offer an explanation why your station would televise the game of a team who is an hour away over a team that is four hours away. It's good that NFL rules are in fact in place to keep teams selling out to certain bandwagon-loaded, poor-educated fanbases like those of the Stoolers. It's pretty pathetic that you patronize the relative-mating Steeler fans by indicating that if you had the choice you would have televised their game. 90% of Steeler fans are not literate and even fewer couldn't figure out how to turn on a computer to save their life. This is really the quality of fan that you are attempting to attract? Cmon now. The Steeler game was NEVER due to be televised by WHP. Even if you look at the schedule posted on your website in the preseason, the Ravens game was always the feature game. Nothing changed, except in the mind of entitled Steeler fans who feel like the preference they get from the league's officials is not enough. Now they need an explanation why your station can't break widely-circulated, widely-know league broadcasting rules. Grow up.

pauly J - 12/28/2011 1:05 PM
0 Votes
Thats ok, i'll enjoy watching the ravens lose anyway
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