For the first time in almost 17 years, Pepsi is completely changing the shape of its familiar bottle.
The new, strange, twisty shape is certainly different from what we're used to, but VP of marketing Angelique Krembs wanted to make sure consumers know, "We didn't want to create a shape that came out of nowhere."
Krembs told Ad Age that the swirls are actually similar to old glass bottles from early Pepsi packaging. She continued, "It's not uniform, it's a little asymmetrical, there's a little edginess and playfulness, which is consistent with Pepsi's equities and youthful spirit."MORE